Anti-Spam
Policy
The CAN-SPAM Act of 2003
came into effect on January 1, 2004. In the past there was
much nonsense bandied about regarding SPAM. We were pleased
when the government laid out guidelines as to what is legitimate
commercial email and what is not. It is our strong desire
to ensure full compliance with the spirit and letter of
our government’s actions. We present the following
document on our anti-spam policy.
We intend to comply with
each point as follows:
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We will not transmit
a message that has header information that is technically
accurate
but includes an originating electronic mail address, domain
name, or Internet Protocol
the access to which was obtained by means of false or
fraudulent pretenses or
representations.
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We shall use a “from”
line that accurately identifies the Advertiser, or any
other party
responsible for originating or transmitting a commercial
electronic mail message.
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We shall not knowingly
initiate any commercial electronic mail message with
misleading header information, because we require that
any such message accurately
identify the computer used to initiate the message. We
will not knowingly use, nor
will we work with a third party that uses, another computer
to relay or retransmit the
message for purposes of disguising its origin.
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We will not initiate
the transmission of a commercial electronic mail message
if it has
actual knowledge, or knowledge fairly implied on the basis
of objective circumstances,
that a subject heading of the message would be likely
to mislead a recipient about an
important fact regarding the contents or subject matter
of the message.
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We will provide a clear
and conspicuous “opt-out” mechanism that a
recipient may use
to submit an Internet-based request not to receive future
commercial electronic mail
messages from any party whose product, service, or website
is advertised or promoted
by the message.
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We will not assist in
the origination of a message to an address if it has actual
knowledge, or knowledge fairly implied on the basis of
objective circumstances, that
the electronic mail address of the recipient was obtained
using an automated means
from an Internet website or proprietary online service
operated by another person, and
such website or online service included, at the time the
address was obtained, a notice
stating that the operator of such website or online service
will not give, sell, or
otherwise transfer the address maintained by such website
or online service to any
other party for the purposes of initiating, or enabling
others to initiate, electronic mail
messages; or the electronic mail address of the recipient
was obtained using an
automated means that generates possible electronic mail
addresses by combining
names, letters, or numbers into numerous permutations.
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We will not assist in
the origination of a message to an address if it has actual
knowledge, or knowledge fairly implied on the basis of
objective circumstances, that
the electronic mail address of the recipient was obtained
using an automated means
from an Internet website or proprietary online service
operated by another person, and
such website or online service included, at the time the
address was obtained, a notice
stating that the operator of such website or online service
will not give, sell, or
otherwise transfer the address maintained by such website
or online service to any
other party for the purposes of initiating, or enabling
others to initiate, electronic mail
messages; or the electronic mail address of the recipient
was obtained using an
automated means that generates possible electronic mail
addresses by combining
names, letters, or numbers into numerous permutations.
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We are not in the business
of initiating transmission of electronic mail containing
sexually oriented material.
The CAN-SPAM Act of 2003 also explicitly forbids various
fraudulent practices that we have never endorsed or willingly
been a party to. While it is unlikely that any of our customers
have engaged in any of these practices, our compliance efforts
require that we reiterate the fact that we expressly forbid
its broadcasting media affiliates to transmit any
email message on behalf of a customer that:
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uses scripts or other
automated means to register for multiple electronic mail
accounts
or online user accounts from which to transmit, or enable
another person to transmit
any email or knowingly use any relay or retransmission
of an email from a computer
or computer network that has been accessed without authorization;
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uses any computer without
authorization, or intentionally initiates the transmission
of
multiple commercial electronic mail messages from or through
such a computer;
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uses a computer to relay
or retransmit multiple commercial electronic mail messages,
with the intent to deceive or mislead recipients, or any
Internet access service, as to
the origin of such messages;
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is accomplished through
the intentional transmission from any electronic mail
addresses or online user accounts, the registration of
which were obtained using
information that materially falsifies the identity of
the actual registrant;
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is accomplished through
the intentional transmission from any Internet Protocol
address, the access to which was obtained through a media
affiliate’s false
representation of itself to be the registrant or the legitimate
successor in interest to the
registrant of such Internet Protocol addresses;
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uses any falsified or
forged electronic mail transmission information or other
routing
information in any manner.
We very much look forward
to working with all of our affiliated parties, advertisers
and clients to ensure we provide the best possible service
to all parties, especially the recipients of the messages
we initiate.
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